Organic Meat Masterclass at Whole Foods London

I kindly received an invite from the wonderful people at the Soil Association to attend an evening of all things meaty. Not just any meat, but specifically organic meat.  The evening was hosted by Whole Foods’ flagship store in Kensington in their ‘Room with a View’.  Sponsored by Eversfield Organic Farm   and the Soil Association. We also had a BBQ 101 session from the Big Green Egg who sent along their resident Egg-Spert!

How could I turn down such an invite; to learn what organic produce is really about, higher welfare meats and the care and passion each farm takes to gain it’s status and deliver this to us. Being a meat fiend, this was the best invite I had all year. Sorry to all the weddings and parties I’ve been invited to, this trumped the lot!


The aim was for us to understand more about organic produce as a whole and use our forums / blogs / media etc to help promote understanding on why it is so important to cough up a few extra quid and buy the best produce you can afford.

The Soil Association were launching their #BetterBBQ campaign – ‘an organic BBQ is better for animals and the planet’

Please head right down the page and read about ‘Why Organic’ first then come back up and read about my evening

I’ll be posting a few recipes that have the focus on meat and #BetterBBQ – you don’t need to just slap on a banger to have a BBQ. That’s a bit boring these days, be adventurous try new things. Also, you don’t need to have a BBQ for loads of people or even when the sun is out.

I BBQ sun, snow and rain. I don’t mean sitting out there looking all gloomy. Cook the food and eat it inside. Try cooking a whole chicken, some homemade kebabs, leg of lamb of roasting joint of beef. Try this fresh perfect mid week recipe  Asian BBQ Steak Salad

I’d be interested in seeing what organic creations you come up, please tweet me and use the hashtag #BetterBBQ and also send your creations to The Soil Association’s twitter page


Would you buy the cheapest low quality bottle of wine on shelf, or that blue and white striped can of beer? NO. (if so then skip this bit and find another blog to read!) So why should you skimp out on something else you are going to consume?

A Buyer at Whole Foods who was also a chef in his previous days cooked us up three cuts of fine steak; Fillet, Rib Eye and Flat Iron. All cuts were Organic from Everfields Organic Farm, we had platter after platter come out. At first, most were a little dainty on taking a slice here and there, once confidence was boosted it was every man, woman for themselves.

meat platteredit

All nicely washed down with Organic Malbec. (you can see no meat was left on my platter!)

IMG_2186Huge beautiful fresh salads; courgettii salad with all things nice in it.

IMG_2204The main event was delivered by the masters of BBQ’ing The Egg-Sperts from Big Green Egg.

Slow cooked, for around nine hours several shoulders of Organic pork, covered in a simple rub of salt, pepper and paprika. This was divine. The room when quite with the occasional ‘any left down there..’










Why organic?

Now down to the serious stuff, why Organic, what is it all about, why should we do our best to buy organic?  I don’t know the answers to all of these, but I’m getting there with help from reading the Soil Association website – please do take some time and hop on over to it.

(below points have been provided by The Soil Association)

1) For the environment

Organic farming offers the best, currently available, practical model for reducing greenhouse gas emissions in agriculture. If organic farming was common practice in the UK, we could offset at least 23% of UK agriculture’s greenhouse gas emissions through soil carbon sequestration alone!

2)To help protect our wildlife

Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. Overall, plant, insect and bird life is 50% more abundant on organic farms

3) For higher standards of animal welfare

Organic farm animals enjoy the very highest standards of any farmed animals. As Well as requiring that animals are genuinely free range, organic standards cover living conditions, food quality, the use of antibiotics and hormones, as well as transport and slaughter.

4) From farm to fork you’ll known what you’re eating….

Organic food is food you can trust – unlike much of the food we eat today, it comes from trusted sources. All organic farms and food companies are inspected at least once a year and the standards for organic food are laid down in European law.

5) For reduced exposure to antibiotics

Soil Association standards ban the routine use of antibiotics for organic farm animals so the risk of the spread of antibiotics resistance to buys is reduced.

The evening left me intrigued to find out more and, just the above five points are quite shoocking and surely reason enough to support organic producers and do our best to help them in the quest.

What to do next…..? Go to have a look on the Soil Association website and hop on over the Everfields Organic site and order a box.

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